The Power of Following Up
Completing a commercial building project successfully is a great feeling for any contractor. However, once the work is done and you have packed up, don’t miss out on the invaluable opportunity of follow-up. Post-project communication may not be top of mind, however, this simple action can build relationships, as well as become a great source of repeat work. So, we discuss some reasons why consistent follow-up with past clients is good for business!
Making Sure the Client is Taken Care of
Maintaining a good rapport with commercial building owners post building project shows off a genuine interest in the owner’s satisfaction with the completed project. This allows you to address any concerns or issues that may have arisen, further demonstrating your willingness to go the extra mile. By actively engaging in post-project communication, contractors can foster trust and goodwill, increasing the likelihood of repeat business or referrals.
Identify New Opportunities
Following up is not just about showing appreciation and maintaining relationships; it is also an excellent chance to identify new opportunities. By initiating a conversation with the building owner, contractors can gain valuable insights into their upcoming needs and plans. By staying on top of their projects, you can seize opportunities that arise and secure new work before your competitors even know about them.
Request Feedback and Referrals
Following up with commercial building owners provides an excellent opportunity to request feedback on your performance and the quality of your work. Honest feedback enables you to gauge your strengths and areas for improvement, helping you enhance your services for future projects. Additionally, satisfied building owners are often willing to provide referrals or testimonials for contractors they trust.
Stay Top of Mind
In the fast-paced construction industry, it’s crucial to stay top of mind with commercial building owners. By sending occasional updates, sharing relevant industry insights, or simply checking in to see how their property is holding up, you demonstrate your ongoing commitment to their satisfaction and establish yourself as a reliable partner. When the time comes for the next project, the building owner is more likely to reach out to a contractor they have recently interacted with, rather than searching for new options.
Following up with commercial building owners after completing a project is a powerful strategy to secure future work. Embracing a proactive approach to post-project communication is an investment that can yield substantial returns in terms of client relationships and a steady stream of future work. Remember, the effort you put into following up today can shape the success of your business tomorrow.
